Much like any other year, 2020 has been full of innovation from Google. Unlike previous years, though, much of this was born out of necessity for the cultural shift we’ve been living through. Although there has been a slight tilt back to in-person shopping and dining, it is evident that eCommerce, or a hybrid of…
The Hall Blog
5 Reasons to Advertise on YouTube
YouTube is the second most visited site in the world. With 2 billion+ users and about 1 billion hours of content being watched per day, it’s a no-brainer that YouTube ads should be in your marketing mix. Running ads on YouTube opens up so much opportunity to help businesses increase traffic, brand awareness, and conversions…
Shedding Some Light on Structured Data, Schema Markup, and Rich Results in Google Search
What is structured data? What is schema markup? Why is schema.org important? What are rich cards? What is a rich snippet? What or who is JSON-LD? At first, it can be confusing when trying to wrap your head around what people are talking about regarding rich results on a Google SERP. Luckily, the landscape has…
WooCommerce 4.5
WooCommerce 4.5 was released on September 9, 2020, and centered around stability and compatibility. This release is smaller than recent releases, with an emphasis on improving testing processes. These changes will ensure a more reliable, stable code with each new release. New and Improved Onboarding Guide If you have opted into the new WooCommerce Home…