Or, is Google going to rule the world or fall to the next big thing? Of course, if I had any idea what the answer was to this question I’d be making my living as a fortune-teller and not an SEO/SEM professional. Yet, posing questions about the future of emerging technology is essential to keeping…
The Hall Blog
Chasing the long tail
The concept of the ‘long tail’ (a term popularized by Chris Anderson in a Wired article in 2004) is becoming almost a buzzword, and everyone wants to know how their site is taking advantage of the long tail, as if it was a new technology or search engine algorithm. Demystifying this simple concept is extraordinarily…
Google can’t index your intentions
“Google can’t index your intentions” – this, or something very similar to this, was said today by a co-worker and started me thinking about all the sites I’ve run across on the Internet (or had friends ask me to critique) which clearly have lofty aims but fall short of the mark. How do so many…
The importance of vision in SEO
If you’ve read many SEO articles on the web, you’ve undoubtedly heard the clich© “Content is king,” and then heard it again, and again, and again. This is a point that many bloggers across the web are hammering in and for good reason: for all the “wow” factor of slick websites, the web is an…