Clickz News reports of Google’s new experimental service offering 411-type information by calling 1-800-GOOG-411. This service is free and intermittent at the moment, but shows Google’s growing effort to penetrate offline media. Google’s also been up to a variety of other things, such as buying ads on radio stations and of course, their acquisition of…
The Hall Blog
To Blog or not to Blog?
Today I ran across two compelling, albeit slightly contradictory, articles. One is “Why you Should Blog” by Rand at SEOMoz, and the other is “Would you read your own blog?” by Ahmed Bileal at Search Engine Journal. Rand’s article is a great survey of the solid reasons to get into blogging (and many of the…
Back to the basics: Meta Tags
With so much forward momentum in the world of search, it’s not long before what was an essential practice yesterday becomes a penalty today. To further complicate things, search engine companies are notoriously elusive when discussing the particulars of their ranking mechanisms, so even the most savvy developers still ask questions about the basic principles…
CPA is here?
First take a look at Jason’s post to get the scoop on “Cost Per Action” advertising, the paid advertising model that is causing ripples in the search industry (thanks, Google), then check out this site, where they have screen shots of a beta version of the product. Of course, it doesn’t do much more than…