The Hall Blog

Ahhh, back to school. Time for the kids to get packing with new backpacks, fresh notebooks, the latest fashions and, oh yes, sharp pencils (okay, maybe that’s a little old school, but bear with the metaphor for a moment). We all spent an inordinate amount of time each year preparing for the school year, but… Read more »

  High gas prices got you down? They shouldn’t. At least, not if you’ve got a website for your business and the gumption to take some lemons and make lemonade out of them. Start with your business model. How is the web currently helping you to travel less, or causing your customers to travel less?… Read more »

Have you ever planned a killer dinner party? Spent several hours crafting eloquent invitations, bought the perfect dress, decorated to the nines, set fancy place cards at each seat….but forgot the food? Say What? Having a dinner party without food is a lot like driving traffic to your website and not giving them anything to… Read more »

As I’ve made no effort to hide, I’m a fan of Seth Godin and in particular his philosophy on marketing as storytelling. This morning he wrote a nice post on “Creating stories that resonate” that leads to the inevitable question: does your website resonate? This question is kind of an extension of an earlier question… Read more »