Our guest this week is Doug Haslam (@DougH), a PR veteran at SHIFT Communications. Doug recently commented on how his gung-ho use of social media has caused him to seen as a social media guy, though in reality social media is just one part of his job in PR (though it happens to be the…
The Hall Blog
Does it Pay to Be Popular? Applying Gary Vaynerchuk to B2B Marketing
I love it when great minds mesh. Over on Copyblogger (a favorite blog), Sean D’Souza (a favorite blogger) has a guest post talking about Gary Vaynerchuk (a favorite social media celebrity) and his “Secret Ingredient” — and why these ingredients might not be the same ones that make your marketing recipe a success. In short,…
Creating Your Own Economic Sector
No longer does your geographic area necessarily define your economic sector. Thanks to technology, you can define where you exist by vertical market and offering. You can create a hybrid business environment – a flexible, resilient sub-sector of the mainstream economy focused around your company. Your local economy is defined by all the businesses that…
Spring Inspirations: David Meerman Scott
So my calendar says Spring is here but the view out my window makes me think I am still stuck in a Maine winter. I’m so ready for Spring: color, energy and fabulous events, but Mother Nature is holding out on me… So to get all of us warmed up for Spring I have decided…