Stop! If you are doing any of the six following things, you are likely hurting your sales and marketing efforts. They are a waste of time, money and energy that you can use in better ways. Stop intrusion marketing. There is a reason why every single post office has recycle bins in their lobbies –…
The Hall Blog
Email Marketing is an Important Part of Inbound Marketing
As I mentioned before, Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. With that said I have seen more than a few ears perk up when I mention email marketing as a part of one’s Inbound Marketing strategy. “But email…
What is Missing On Your Website: Compelling Offers and Calls-to-Action
Having a great looking website is a nice objective. But if it doesn’t motivate your visitors to take action, you’ve missed the whole point of having a website. You might as well use your Facebook page as your company website and call it a day. At least your Facebook page will take you much less…
Reversing Forward, Digressing Ahead and Other Punch Drunk Oxymora
We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct Mail and Telemarketing, sales and marketing digressed to a numbers game obsessed…