Email Marketing is an Important Part of Inbound Marketing

As I mentioned before, Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. With that said I have seen more than a few ears perk up when I mention email marketing as a part of one’s Inbound Marketing strategy. “But email…

Reversing Forward, Digressing Ahead and Other Punch Drunk Oxymora

We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct Mail and Telemarketing, sales and marketing digressed to a numbers game obsessed…