The Marketing Shift: 5 Things Every CEO Should Consider

Being able to effectively market in the new research oriented, conversation marketing environment of the web must be a part of every B2B organization’s marketing strategy. We all recognize the opportunities that everyone is talking about in social media marketing, but what is really going on? How do we get our heads around this, when…

Video Marketing for Your Business

YouTube recently took the title of fourth most visited site on the internet (behind Google, Facebook and Yahoo). Whether you consider YouTube a thriving online community of people searching for information or a huge time suck – you can’t ignore that people are on it and using it. I have seen my fair share of…