Inbound Marketing Summit – Day Two Recap

This is Not Important I want to start this with how Chris Brogan ended the Inbound Marketing Summit. This is not important. Social media tracking, measuring, planning, techniques is not the END goal. These are only tools for your greater communication strategy. If your dream dream job is to be a social media expert then…

Inbound Marketing Summit – Day One Recap

Inbound Marketing Summit Boston Recap of Day One: Trusting the Conversation Strategy Deeper (Or, What Matters in Social Media and Terms We Hear Too Much) Yesterday was jammed pack full of presentations and off shoot conversations about Inbound Marketing. We had probably about 20 different presentations from some very smart folks in the industry. I…

Why Campaign Tagging is Important for Email Marketing

Campaign Tagging is a great way to track results of your your Email Marketing efforts within Google Analytics. By tagging your links, you gain a broader, more full picture of what people do on your site after they “clickthrough” a link in an email. What are tagged links? Tagged links are the links within your…