Google just revealed there were 4,500 updates and improvements made to Search throughout the year 2020. This is over 1,000 more updates than Google implemented in 2019. Of course, these changes range from minuscule to major, and many were influenced by circumstance and the necessity for more digital-forward solutions. Let’s take a look back at…
The Hall Blog
Boost Site Speed by Upgrading Images to WebP
Few improvements to a website’s speed compare with reducing the file size of images. And if quality can be maintained, it’s a no-brainer to let 10 megabytes do the work of 100. It’s estimated that images account for about half of a webpage’s file size, so even minor tweaks can yield big results. That’s where…
Pros and Cons of the Most Popular API Authentication Methods
Application Programming Interfaces, or APIs, can handle enormous amounts of data. The type of data can be pretty much anything, such as a product’s information and specifications, a user’s email address and phone number, the credit card used for a transaction, or a person’s social security number. Because APIs are used to handle publicly available…
Marketing with First-Party Data — It’s Not as Scary as it Sounds
Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…