As we approach the holiday season, people are starting to look for and buy presents and prepare for celebrations. Likewise, businesses across the country and the internet are starting to take strides to increase sales as much as possible. However, not everyone is going to be taking advantage of the same opportunities. How do you…
Category: WordPress and Business Strategy
Responsive vs. Fluid Typography
Typography is arguably the most important aspect to any site—it communicates your brand’s message and objectives—yet it is often not given the attention it deserves. The current tech landscape includes all sorts of devices and screen resolutions, and designers and developers are expected to render content to work for all of these possible scenarios. We’ll…
Interacting with an External API with WordPress
The ability to utilize another company’s API (Application Programming Interface) is an extremely useful skill in any programmer’s arsenal. An API is essentially an interface a company provides that allows programmers to connect to their services in order to receive data and perform actions. There are different types of APIs, but in most cases, it…
Optimizing Your Content for Voice Search
Alexa! Siri? OK, Google. No matter what smart device(s) you address, there’s no doubt that voice search is continuing to grow, and as SEO specialists and content creators, we need to continue making adjustments accordingly. Because voice search is used in a particular way, content should be crafted with consideration to long-tail keywords and queries.…