Competitor analysis is one of the first steps in the process of planning a paid search campaign. How do you win if you don’t know what your competitors are up to? Define Your Top Competitors Create a list of your direct competitors, and include those who may be perceived as competitors. Perform a search using…
Category: WordPress and Business Strategy
The Benefits of Using the WordPress CLI
For many users, the best part of using WordPress is the intuitive and user-friendly graphical interface. To build content on a page, you simply type it in like you would in a Microsoft Word document. To update a plugin, you click update. To change a setting, you just go to settings and make the change.…
Have You Checked Your WooCommerce Settings?
When was the last time you reviewed your eCommerce site’s settings? While most eCommerce shop managers will be in them daily to fulfill orders, update products, and offer support to customers, other settings in the site often go overlooked. These include things such as taxes, shipping rates, and privacy/security. Settings should be periodically reviewed to…
Control Your Site’s Custom Fonts with Font Display
Custom fonts are great—they can bring a unique look to your website and they can be a crucial part of your branding. But what makes a custom font “custom” is that they’re not something users typically have already on their computer. For example, The New York Times uses a variety of custom fonts across different…