Do You Need a Mobile Version of Your Website?

It depends… Boy, we hear that a lot. I’m sure you’ve been hearing “this is the year of the mobile” for a few years now. Ho-hum, let’s just get on with it already! Is this the year you need to have a mobile version of your current business website? For starters, have you looked at…

Manage and Grow Your Website for Lead Generation – 5 Takeaways

Last week Amanda and I traveled to Washington DC to present at Sage Summit, The Sage Group PLC’s annual education and training event. The session that I presented to Sage Partners was about managing and growing your website through content in order to generate leads for your business. (You can check out the slides from…

Are people accessing my website on a mobile device?

Photo credit: *Mayu If you have asked yourself this question or have been thinking about mobile technology and what it means for your business – FANTASTIC – this is something you SHOULD be thinking about! With the the rapid growth of smartphone users there has been a considerable amount of internet traffic on mobile devices…

What is Quality Score?

Photo credit: KB35 In paid search (pay-per-click/PPC), like Google Adwords, there is a number that indicates the quality of the keywords you are using and affects it’s ranking and cost-per-click (CPC). The quality score is influenced by many factors like click-through rate (CTR), account history, quality of your landing page, relevancy of the keyword in…