Tracking WooCommerce Events in Google Analytics

Tracking WooCommerce events in Google Analytics is essential for understanding your eCommerce store’s performance and customer behavior. By integrating WooCommerce with Google Analytics, you can gain valuable insights into key metrics such as sales conversions, product performance, and user interactions. This guide will go through the options to optimize event tracking, enabling you to make…

Understanding Google Consent Mode

Importance, Impact, and Implementation Google Consent Mode V2 is a tool for website owners and marketers seeking to comply with privacy regulations while maintaining effective analytics and advertising practices. We’ll explore why Consent Mode is important, who it affects, and how to implement it effectively. Note: We’re not legal professionals. For specific advice when it comes…

Marketing & Technology Review of 2023 and Predictions for 2024

As we start a new year, we take a look back at the marketing and technology landscape. Reviewing the key trends and cutting-edge technologies we worked with over 2023. We’ll also gaze into the crystal ball to forecast the trends and innovations expected to dominate in 2024. Join us as we navigate through the past,…