How to Use Google Analytics to Track the Impact of Your Website Redesign

Website redesigns are expensive and time intensive. Chances are you’ll need to prioritize elements in order to keep your redesign on time and under budget. In order to make these decisions, and evaluate redesign performance, you’ll need an understanding of which web metrics to track (and which to ignore). In this post, we’ll walk through…

Responsive Images in WordPress

As web design trends continually move toward a larger graphical dominance, developers need to consider the most effective techniques for dealing with responsive images, keeping in mind both performance and user experience. Performance is always a substantial consideration in the development process and images can greatly slow down page load times. The smaller the file size,…

Parallax Tools and Examples

What Is Parallax Scrolling Parallax Scrolling was originally created for the video game industry as a “special effects” technique to give the audience an illusion of depth by moving the background slower than foreground. This technique has become a trend in web design to help draw the users attention to graphical elements that would normally be…