Color is very different for the mediums of print and web. The color model for print is CMYK (cyan, magenta, yellow, black), which is affected by the printer and surface of the print. The color model for web is RGB (red, green, blue), which is affected by the screen’s calibration. Both are affected by the…
Category: Web Design
Cart Abandonment – and How to Stop it {infographic}
Cart Abandonment is the bane of e-commerce shops everywhere. Here is some advice for reducing the number of customers who leave your cart prematurely and for getting them back once they leave.
Building Your Next Big Design Idea
Keeping your website design fresh is always a good thing. It shows users that you’re engaged in building the site, builds trust that you’re still a reliable source (of products, information, or whatever else your site is about), and it can help draw attention to underserved areas on the site. But keeping the design on…
Understanding Responsive Typography
Following the philosophy that content is key, typography must be considered of equal importance. Choice of typeface, font size, font weight, line height, and the number of characters per line all contribute to the user experience and maximize readability. Responsive web design adds another layer of complexity to typography–the same typographic treatment for a desktop and…