Online Marketing Trends – Predictions for 2017

It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…

Code Reviews and How they Improve your Site

Code reviews are one of the more under-appreciated aspects of working as a group on a code base. Often, these are viewed as a chore but there is a lot of a benefit that can come from them. In this post, we will review the benefits and tools to help with the code review process. Benefits…

Adopting a Proactive Website Maintenance Approach

One of the most important investments a company can make is investing in a solid website. Gaining a web presence can help a business to effectively and efficiently achieve their goals, be it brand recognition and marketing, gaining leads and building customer relations, or selling products to customer through an e-commerce storefront. Keeping pace with changes in…

Do Rotating Banners Convert? Rotating vs. Static Banners

Rotating banners (sliders and carousels included) are in theory are a great idea, they allow you to show multiple calls to action with different messaging in one area without taking up additional prime real estate on your homepage. The idea is simple, use one area to try and engage multiple user personas with different goals.…