In today’s email marketing climate, it should go without saying how important personalization is when advertising to your customers. Dynamic content is the content that changes within an email, allowing you to display personalized messages. This can be done with simple techniques like showing a subscriber’s name in an email or advanced techniques such as…
Category: Web Design
Control Your Site’s Custom Fonts with Font Display
Custom fonts are great—they can bring a unique look to your website and they can be a crucial part of your branding. But what makes a custom font “custom” is that they’re not something users typically have already on their computer. For example, The New York Times uses a variety of custom fonts across different…
Using a Local Development Environment
When it comes to creating new features for a website, it’s important to be able to test as much, as often, and as fast as possible. Being able to quickly alter database content, update functions, and change styles can significantly speed up the development process. One of the best ways to achieve this is by…
Why You Should Be Using a CSS Preprocessor
CSS, or Cascading Style Sheets, is the magic that makes your site look the way you want it to. CSS is responsible for font size, color, element positioning, responsiveness, and many other aspects of a site’s overall look. However, with the sheer number of elements and style rules present in a site, the CSS file…