The truth is, Google Ads scripts can seem very intimidating to someone without a coding background, and that’s why a lot of people tend to write them off. I’m here to tell you that they are not as complex as they seem. With Google Ads scripts, you can ultimately improve Google Ads account performance and…
Category: Paid Search (PPC)
Paid Search Strategy for B2B
The foundation of B2B paid search strategy is similar to that of B2C. Campaigns are composed of ad groups, keywords, bids & budgets, ad copy, conversions, and ad schedules. The main difference is in the style of messaging. Research Keywords What is your target audience searching for? Time taken to discover the terminology that your…
Enhancing PPC Marketing With Regression Analysis
When it comes to PPC marketing it is important to avoid guessing as much as possible. Regression analysis is an advanced tool and a predictive model. It can help take the guesswork out of the equation and bring your PPC marketing to the next level. Regression analysis helps you make data-driven predictions about future outcomes…
A/B (Split) vs. Multivariate Testing
Landing page design takes into account many elements including layout, text, images, color, calls to action and more. How do you know which style or placement works better for increasing engagement, and ultimately, conversion rates? Testing – either A/B (split) or multivariate. But what’s the difference? A/B (Split) A/B testing (also known as split testing)…