The primary purpose of any marketing funnel is to turn leads into customers and customers into repeat buyers, but it’s up to you to build a marketing strategy that will make that happen. An effective strategy should identify which content works best at each stage of the funnel. Here’s how to create a complete content…
Category: Paid Search (PPC)
Hall’s Favorite Apps and Websites of 2021
As this year comes to a close, our team is reflecting on our favorite go-to apps and websites of 2021. We’ve compiled a list of apps and sites for work, day-to-day, and entertainment. Check out our top picks for the year. Our Favorite Apps Slack – It’s a platform for business communication. The first time…
Boost Holiday Sales with WooCommerce Promotional Offers
It’s that time of year! We are officially in the holiday buying season and it’s time to add your promotional offers to your eCommerce store. Convert first-time buyers into loyal customers and retain your existing customer base. Let’s take a look at some methods for rolling out promotional offers for your WooCommerce store: from coupon…
Why You Can’t Afford Not to Take Advantage of Google Shopping
In April of 2020, a few months after the start of COVID-19, Google announced it was bringing free listings to the Google Shopping tab for companies in the United States. Now, this option has been extended globally. This change came at the perfect time for struggling businesses looking to create an online presence for themselves.…