Category: Paid Search (PPC)

Get Your AdWords Ads to Show Up on Google Maps

by Hall

Ever wondered how to get an ad to show up on the new Google Maps? It is possible, and fairly easy if you already advertise with Google AdWords and already have your Google Plus/Places for Business listing set up. (This blog post is written for those that already have these two Google accounts up and…

Google AdWords New Conversion Naming – Converted Clicks vs Conversions

by Hall

In February of 2014, Google announced there would be modifications to conversion tracking in AdWords. If you have noticed new conversion column naming in AdWords and are wondering what the difference is between Converted Clicks and Conversions, then this post should shed some light on it. New Conversion Column Naming In the past, Google AdWords…

6 Helpful Applications for Google AdWords Labels

by Hall

Google AdWords labels (http://adwords.blogspot.co.uk/2012/04/slice-and-dice-your-data-using-adwords.html) can be used to assign tags to campaigns, ad groups, keywords, and ad copy variations. These labels allow users to parse account performance data, without using complicated Excel functions. Below are six practical ways to use AdWords labels to save time and monitor account performance: 1. Note Keyword Bid Adjustments Avoid redundancy in…

Google Display Ad Sizes Cheat Sheet [infographic]

by Hall

The Google Display Network (GDN) is considered by many to be the #1 global display ad network, “reaching over 90% of internet users worldwide, with more than a trillion impressions served to over 1 billion users every month,” according to Google. The GDN has a multitude of ad formats and sizes – the main focus…