2016 is just hours away. This time last year our team took a chance, we put our egos on the line and made a few Bold Predictions for the coming year. As you may have guessed, some of these predictions did indeed miss the mark a bit: 2015 is going to be the year of…
Category: Paid Search (PPC)
Getting Started With UTM Parameters
A UTM code is a tag added to the end of a URL which, once clicked by a user, sends data back to Google Analytics. UTM codes allow you to track which elements of your online marketing strategy are most effective, from links on an email to content shared via social media. “UTM” stands for…
Bing Announces Remarketing In Bing Ads
Last week Bing announced that Remarketing has finally arrived to Bing Ads. Remarketing is a powerful tool that has long been absent from the Bing Ads suite. If you’re already running Remarketing Campaigns in Google AdWords, you should continue the practice now that it’s available in Bing. If you haven’t been running Remarketing Campaigns at…
Getting Started With Gmail Sponsored Promotions
Gmail Sponsored Promotions appear in the promotions tab of personal Gmail inboxes. GSP ads are available through the Google AdWords platform, but you will need an AdWords representative to activate this ad type in your account. You can call Google’s main support line in the U.S. if you are not already working with a dedicated…