AdWords recently released a new tool that’s helping our team test and implement ideas on accounts faster and better. Draft Campaigns allows us to set-up of an entire draft version of a campaign before launching. This alone would be a worthwhile feature for any account manager, but AdWords has taken it a step further, letting…
Category: Paid Search (PPC)
A Beginners Guide to LinkedIn Ads
LinkedIn is an online platform targeting over 414 million professionals across the world. As the world’s largest professional network on the Internet, LinkedIn knows a thing or two about advertising online. Let us show you how. Ad Formats The two simplest and least expensive forms of advertising on LinkedIn are Sponsored Updates and Text and…
Three Tools to Help You Analyze Google AdWords Competitors
Competitive analysis is usually top of mind when an advertiser is creating a new paid search account. However, it is easy to get weighed down in optimizing your own data once things are going and neglect revisiting this area. But regular competitive analysis can help increase creativity and provide performance insight where you least expect.…
Five Underutilized AdWords Views
As paid search marketers, we look at a lot of data to help us improve performance for our accounts. While we might have developed our own tricks to extract insights from our channels, AdWords has a few great tools that aren’t as easy to find as they maybe should be. So read on for five…