In an inevitable turn of events, Bing is launching their own Expanded Text Ads in the wake of AdWord’s transition to the new Ad Format. AdWord’s Expanded Text Ads have been testing well in most, if not all, search marketer’s estimations, including our own, so for Bing to follow suit is not surprising. Bing’s Expanded…
Category: Paid Search (PPC)
6 Common Paid Search Key Performance Indicators
If there is one thing marketers understand, it is numbers. Numbers provide us with the information we need to measure the success and failure of our efforts. Among these numbers are what are called key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Every online business has…
What Google AdWords Text Expansion Means for You
For paid search advertisers, there is one mantra we quietly repeat to ourselves every day, “25-35-35”. An almost instant way to tell if someone has ever worked as a PPC analyst, it refers to the 25-character headline and 35-character description line limits for text ads on Adwords. Soon however, Google will be changing the format…
How AdWords Has Moved Beyond Last Click Attribution
As many of you may already be familiar with, Last click attribution has been the default option for assigning credit for a conversion to the final click. However, AdWords has now expanded to include six different attribution models — last click, first click, linear, time decay, position-based, and data driven. These six reports give more…