This summer Google has been making changes. Pretty notable ones, too. Google Adwords = Google Ads Recently, Google rolled out some changes to their ad platform. Change can be good and we hope this update is on the right track. Google explained the reason for the rebrand, Google Ads, was in an effort of responding…
Category: Paid Search (PPC)
Ad Extensions You Should Be Using Today (Part 2)
Now that some of the basic ad extensions have been covered, we are going to dive into the other possible extensions that can really take your ad to the next level and help to meet those marketing goals you have set for your business. Affiliate Location Affiliate Location extensions are not to be confused with…
Ad Extensions You Should Be Using Today (Part 1)
Who wouldn’t want more real estate on their ads and to increase their click-through rate by several percentage points. This is where extensions come in and save the day by providing additional information to your online advertisement. Whether it is to give your ad greater visibility or provide relevance towards your business goals, extensions are…
Protecting Your Website’s Data and Getting Ready for GDPR
Keeping the information you collect and store on your website secure should always be a top priority. You want to make sure your website is safe for both you and your users. With the increase of data breaches, it is important that you know what, where and how you are storing information on your website.…