Enhancing your Shopify store with Google Services is crucial for understanding your audience, driving traffic, and boosting sales. This blog post will guide you through the process of integrating Google Analytics GA4, Google Ads, and Google Merchant Center using the Google & YouTube app from Shopify, as well as setting up Google Tag Manager for…
Category: Paid Search (PPC)
Don’t Get Left in the Dark: Dealing with Deprecated Ads in Google
Have you ever logged into your Google Ads account recently to find a mysterious “deprecated” status plaguing some of your ads? Don’t worry, you’re not alone. Google Ads constantly evolves, and sometimes features or ad formats get phased out in favor of newer, more effective options; by ignoring these changes for too long, your once-performing…
Understanding Google Consent Mode
Importance, Impact, and Implementation Google Consent Mode V2 is a tool for website owners and marketers seeking to comply with privacy regulations while maintaining effective analytics and advertising practices. We’ll explore why Consent Mode is important, who it affects, and how to implement it effectively. Note: We’re not legal professionals. For specific advice when it comes…
You’re Not Losing Data When Changing Match Types
Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…