Google has announced that it has created a new system for choosing titles for SERP listings in its search engine. The title of a SERP listing is represented by the blue text in the example below. It is typically the title tag on the page represented in the listing. The biggest change to the system…
Category: Organic Search (SEO)
Diagnose Your Site’s Core Web Vitals with Lighthouse
Site performance is the future. In the early days, building a website was all about seeing what the web could do. Catching the user’s eye was more important than being fast. Trying a cool new menu design sometimes took priority over actually navigating the menu. Everyone was learning and building and sharing what worked and…
Looking Back on a Few of the 4,500 Google Search Updates From 2020
Google just revealed there were 4,500 updates and improvements made to Search throughout the year 2020. This is over 1,000 more updates than Google implemented in 2019. Of course, these changes range from minuscule to major, and many were influenced by circumstance and the necessity for more digital-forward solutions. Let’s take a look back at…
6 Ways to Showcase Your Customer Support Methods on Google
Gone are the days when people used to search through giant phone books to contact a company. Today, they search Google. When performing a search, it can be especially satisfying to find a company’s phone number highlighted in the search results, or a short-cut link to a company’s contact page. After all, saving time and…