Ever wish there was a way to segment your users based on their ongoing (or not ongoing) interaction with your site? And then decode why they may have stopped coming back? Not placed that order? Abandoned that contact form? You can – with something Google calls Custom Variables. You may have noticed them while cruising…
Category: Organic Search (SEO)
Social Search. Who’s Winning? Google vs. Bing
We trust our family and friends – more than any advertisement or endorsement by a faceless reviewer. It’s human nature to listen to and trust the people we know. So it makes sense that organic search is evolving to be socially relevant. Back in 2009 both Bing and Google launched the “social search revolution.” Bing…
Yelp and Bing Have Their Eye on Google and Zagat
As I told you two weeks ago, Google imploded their Google Places pages and are converting everyone to Google+ Local. Lots of businesses have been left out in the cold with duplicate pages appearing, disappearing listings altogether and a lack of answers other than ‘wait and we will fix it’. In a big move, Bing…
Goodbye Google Places – Hello Google+ Local
Last week Google took a lot of people by surprise when they got rid of Google Places and completely starting replacing them with Google+ Local pages. 80+ million pages were switched automatically but many businesses feel left in the dark about the changes. With the new format, the Google+ Local pages will have more interactivity…