The primary purpose of any marketing funnel is to turn leads into customers and customers into repeat buyers, but it’s up to you to build a marketing strategy that will make that happen. An effective strategy should identify which content works best at each stage of the funnel. Here’s how to create a complete content…
Category: Organic Search (SEO)
4 Common SEO Misconceptions to Avoid
When it comes to spending your business’s marketing budget, SEO is one of the most effective ways to boost your online visibility in both the short and long term. In this age of information overload, there are more than a few misconceptions and false facts about SEO and how to get your website to rank…
Why You Can’t Afford Not to Take Advantage of Google Shopping
In April of 2020, a few months after the start of COVID-19, Google announced it was bringing free listings to the Google Shopping tab for companies in the United States. Now, this option has been extended globally. This change came at the perfect time for struggling businesses looking to create an online presence for themselves.…
Launch Your New eCommerce Site with Tips from Google
There used to be a lot of guesswork required for new website owners launching an online store. Google decided it was time to eliminate any mystery by compiling a comprehensive checklist on how to open your shop to the world. This comes as a welcome change for developers who previously mapped their own way to…