I had an interesting conversation with a friend recently about kids in school in these modern times. We were reminiscing on how we had to collect information for school reports – libraries, old magazines, microfiche, interviews with experts and encyclopedias. Neither of us have high school aged children, but now it seems kids just need…
Category: Organic Search (SEO)
What You Need to Know About Facebook Graph Search
This week Facebook announced their new search tool, Graph Search, with a lot of pomp and circumstance. The social media giant is launching a new way to search for things that you want to know more about and tying it to our connections. Using the Facebook search bar, you can look for all kinds of…
Understanding Google’s Disavow Tool – When and How to Use it
Google’s Disavow Tool was designed in the wake of the engine’s Penguin update as a way for webmasters to indicate to Google which inbound links are unwanted. Understanding Penguin’s Impact The guiding principle of the Penguin update was to penalize websites using manipulative techniques to achieve high rankings. The update negatively impacted websites selling links,…
Google’s Not-So-Scary Penguin and Panda Updates
Search Engine Optimization is really complicated. Search engine algorithms have thousands and thousands of factors and it changes constantly. New products and updates change the game all the time. A discipline of words can turn more into a complex math, probability, logic and human behavior algorithm. SEO is really complicated but… it also is not.…