Sometimes a barrier in communicating about internet marketing are the unfamiliar terms. Recently in a meeting, I was asked what ‘7 Pack’ was, so I thought I would take a second to explain it. In Google Local Results, the search results that show the business’ name, address, phone number and map is referred to as…
Category: Organic Search (SEO)
Finding SearchLove in Boston
Dave, Katie and I were lucky enough to spend two information-packed days at SearchLove in Boston last week. It was a lot of fun. We learned some new SEO tricks, we met and hung out with some smart people, and (let’s be honest) we nerded out. It was a great way to start the week.…
What is the Difference Between Image ALT and Title Attributes?
Image ALT and title attributes may appear to do the same thing at first glance, but they are actually quite different in how they work and how they are interpreted by users, search engines and browsers. First, ALT (or Alternative Text) is meant to help describe the image which you are placing in your post or…
The Gamble of Doubling Down on Social Media
This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…