Having a website and not monitoring its performance in today’s competitive landscape is simply not smart. With tools like Google Analytics and Adobe Creative Cloud for tracking and reporting data, businesses can learn a lot from the behavior of those that visit their site. This type of analytical data can be the…
Category: Organic Search (SEO)
What You Need to Know About Google’s Hummingbird Update
It was hard to miss, but chances are you’ve heard about Google’s Hummingbird algorithm update. Google officially announced the update on September 26th, but it was suggested Hummingbird actually rolled out a month earlier. This announcement came on the heels of the keyword (not provided) news, which left a lot of marketers…
Google Search Goes Secure, Creating a (Not Provided) Nightmare for Organic Search Marketers
Google recently made changes to its search engine, forcing all users of Google.com to use the secure version of the search engine. You will notice when you visit Google.com next time, that the url in the address bar will start with https:// instead of the normal http://. You can try to remove the ‘s’ to…
Top 3 Basic International SEO Requirements
The importance of International SEO (Search Engine Optimization) has become a basic necessity to most company websites who are targeting a global audience. The global economy has significantly increased in the number of companies seeking search marketing strategies in order to connect with target audiences but all over the world. The most recent changes by…