You may have noticed in your Google Analytics reports that the traditional Visits and Unique Visitors metrics have disappeared. I noticed the change while making new Custom Reports for a client of ours. After 2-3 minutes of ripping my hair out of my head as to why they weren’t available as metric choices, I started…
Category: Organic Search (SEO)
Google Alerts: 3 Tips for Reputation Management
Google Alerts is a powerful tool that many organizations, persons of interest and brands in general use to monitor their reputation across the web. The service works by notifying account owners of the latest relevant Google results across web, news, etc. based on the search queries you enter. Here’s how it works. You enter a…
Understanding the Audience Reports in Google Analytics Part 2
Today we will continue our earlier post on the Audience Reports in Google Analytics. We have already discussed the Demographics, Interests, Geo, and Behavior Reports in Part One of the series. In this post we will learn about the rest of the reports available in the Audience Reports section of Google Analytics. Technology The Technology…
Google AdWords New Conversion Naming – Converted Clicks vs Conversions
In February of 2014, Google announced there would be modifications to conversion tracking in AdWords. If you have noticed new conversion column naming in AdWords and are wondering what the difference is between Converted Clicks and Conversions, then this post should shed some light on it. New Conversion Column Naming In the past, Google AdWords…