Any major digital marketing authority will preach the importance of a uniform local search presence for local businesses. There is no shortage of posts emphasizing the need to either spend the immense amount of time to clean up local search directories, or to pay someone to do so for you — and you won’t find…
Category: Organic Search (SEO)
Leveraging Social Signals for Improved Site SEO
In the world of Online Marketing and SEO, there are three fundamental components for gaining greater visibility and trust online. These three components include age, content quality and authority. Among these three components, the most challenging and time consuming aspect is undoubtedly the process and strategy of increasing a site’s authority. However, if done correctly,…
Is There a Mobile Experience Update Coming to the Google Algorithm?
Is There a Mobile Experience Update Coming to the Google Algorithm? The question has to be asked: Is there a big update coming this fall to the Google algorithm focused around the mobile experience? Google usually puts out a bunch of updates to their algorithm every fall. In recent years we have seen Penguin 3.1,…
The Evolution of Bing: The Search Engine Turns Five
In honor of Bing turning five this week, let’s take a peek back in time and view the various changes the search engine’s home page has undergone over the years. If you’re not familiar with Archive.org, otherwise known as the Internet Archive Wayback Machine, it’s a great resource if you’d like to review the different…