The value of meta descriptions has long been debated. While many see them merely as useful information for users with questionable influence on search rankings, others insist they play a critical role in search engine results. Whatever your own opinions are about meta descriptions, the keywords used in them, and how they affect rankings, you’ll…
Category: Organic Search (SEO)
How to Identify and Filter Bad Referrals in Your Google Analytics Data
If you are a site owner or marketer you have most likely seen a few odd referrals in your acquisition reports recently from websites that don’t seem to add up. Some of the biggest offenders you may have noticed are buttons-for-website.com and variations of makemoneyonline.com. What Are These Referrals? These sites are not actual referrals;…
Google Search Tips: Let the Search Engine Do the Heavy Lifting
At the end of the day, most of us use Google just as it was originally intended – to type in a few keywords related to what we are looking for and start the hunt for our desired content. What’s that, you didn’t find what you were looking for in the first few search…
SEO Predictions for 2015
2014 was another year of calling out questionable SEO practices. Each Google algorithm update brought more and more penalties for once widespread SEO tactics. The notoriously vague Panda algorithm quality guidelines were finally leaked, and Penguin continued to wage the war on spammy backlinks. Take one look at how Google is updating its search algorithms,…