The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user…
Category: Organic Search (SEO)
Understanding Seasonal SEO – An Important Piece of SEO Strategy
In every business, there are several peak seasons or times in the year when products or services become more popular. Identifying these seasonal trends is an important piece to any SEO strategy and can provide an edge over the competition. What is Seasonal SEO? A technique that can help bring more visibility to a website,…
How SEO and Social Media Marketing are Connected
Keeping your social media accounts up-to-date is crucial when working to increase awareness of your company. Although certain channels may be more useful to specific industries, it is always important to keep things current and continue posting across all your business’ accounts. For our agency, we find focusing on Twitter, LinkedIn, Facebook, and Google+ to…
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…