Good content is the foundation of every website. A majority of your website traffic is there to either look at a product or service you sell or to gather information on what services and expertise you can offer in your industry. Website technology has created easier avenues for all industries to present what they do…
Category: Organic Search (SEO)
How to Do Keyword Research in 2019
Keyword research can seem daunting – it impacts every other SEO task that you perform. We know we need a list of words for people to find us, but how do we know which ones? What is keyword research? Keyword research is the process of defining words and phrases that people use in search engines.…
The Importance and Use of Alt Text
To be rendered by a browser, images come with several attributes like src, width, height, etc. What if an image cannot be displayed? What if a user is visually impaired and uses a screen reader to access the web? The alt attribute provides text, an alternative to an image, to be rendered by browsers or…
7 Ways to Optimize Your Google My Business Listing
Google My Business is a free tool that businesses should use to improve their local visibility on Google. It doesn’t take long to set up and allows business owners to be in better control of their local search results. Below are seven important things you should do to optimize your business listing. Claim Your Business…