Google Analytics (GA) and Google Webmaster Tools (WMT) provide a wealth of information about website usage by visitors and the Googlebot respectively. When used individually, account holders can see key visitor metrics using GA and uncover issues that may be negatively impacting website health in WMT. While using each of these products individually is great, combining them…
Category: Google Analytics
How to Identify and Filter Bad Referrals in Your Google Analytics Data
If you are a site owner or marketer you have most likely seen a few odd referrals in your acquisition reports recently from websites that don’t seem to add up. Some of the biggest offenders you may have noticed are buttons-for-website.com and variations of makemoneyonline.com. What Are These Referrals? These sites are not actual referrals;…
Top Hall Blog Posts of 2014
Another year has come and gone and to say that this was a big one for Hall would be a bit of an understatement. To list just a few of our highlights from 2014, we launched an award winning open source WordPress framework, became 100 percent Google Analytics certified, took home our fourth Best Places…
How to Add Secondary Dimensions to Google Analytics Custom Reports
When looking at any default report in Google Analytics, you will notice that you have the option to pivot tables by primary and secondary dimensions, allowing for a more granular breakdown of information. However, if you have ever created a Custom Report in Google Analytics, you may have noticed that even if you choose a…