A UTM code is a tag added to the end of a URL which, once clicked by a user, sends data back to Google Analytics. UTM codes allow you to track which elements of your online marketing strategy are most effective, from links on an email to content shared via social media. “UTM” stands for…
Category: Google Analytics
2 Google Analytics Tips for Managing Page Errors
For this exercise, you’ll need to have a website with Google Analytics installed and a custom 404 page with a unique page title distinguishing it from other pages. How do you know if you have Google Analytics and a custom 404 page set up? First visit GA Check for Google tracking verification. For the 404…
Using Internal Site Search Reports to Improve UX
As an SEO, you are most likely very used to the practice of matching a specific keyword with a desired landing page on your site. You likely do this daily. Similarly, we can use an Internal Site Search report data from Google Analytics to help users get to their desired content on your site in…
Calculating the Value of a Keyword
Ever since Google decided to hide keyword data using secure searches, SEOs have been struggling to get the same insight that used to be so readily available in Google Analytics. While we’ll probably never have the level of insight we had with the exact keyword data straight from the source, we do have a few…