Introduction to Demographics and Interests Reporting What is DoubleClick? DoubleClick is a remarketing platform that Google uses to track users on the web in order to get a better picture of their browsing habits. Paid Search advertisers can use this remarketing platform to entice current customers to return to their sites. If a user…
Category: Google Analytics
What Happened to My Visits and Unique Visitors Data in Google Analytics?
You may have noticed in your Google Analytics reports that the traditional Visits and Unique Visitors metrics have disappeared. I noticed the change while making new Custom Reports for a client of ours. After 2-3 minutes of ripping my hair out of my head as to why they weren’t available as metric choices, I started…
3 Tips for Increasing Contact Form Conversions
Contact forms on your website commonly serve as the initial communication point between a potential customer and you or your sales team. Creating a contact form that attracts attention and is frequently filled out by your website visitors requires research to find out not only what you want out of the form, but also learning…
Yahoo Organic Traffic Changes
Your Yahoo! Organic Traffic Probably Saw a February Nose Dive, and it’s Not Your Fault If you’ve noticed a change in your organic Yahoo! traffic on Google Analytics, you’re not alone. Starting in February of 2014, Yahoo! switched to secure data for their keywords, similar to Google Analytic’s ‘not provided.’ Yahoo! now sends data through…