Photo credit: od.photography Yesterday, Sonia Simone wrote a fantastic blog post on Copyblogger called “The Simple 5-Step Formula for Effective Online Content.” She explains that the formula for effective content is “Education + Personality.” I completely agree with this idea; we are using content to learn something, but the personality part is key for us…
Category: Content Marketing and Social Media
How to Add a YouTube Video to Your Blog
Video is a great way to add more content to your website. This doesn’t mean you need to spend lots of money on professional videos. You can incorporate other videos that you see around the internet and add your reaction to them. YouTube is the largest video site in the world. There is already so…
Content Marketing – Reporting vs. Thought Leadership
We talk all the time about creating content for your website. Search engines love content. It helps them understand what it is you do, what your website is about and how much of an authority you have in your space. That is why we encourage updating content on your site regularly and blogging. As you…
What is Affiliate Marketing?
Photo credit: EpSos Have you ever heard of Affiliate Marketing? It is becoming increasingly popular. Affiliate marketing is one way that some businesses and individuals are monetizing their website. Affiliate marketing is when a business rewards website owners for revenue generated from a visit sent from the affiliate. For example, if you are writing a…