Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…
Category: Content Marketing and Social Media
Create Better Content With Data from Search Console Insights
Anyone who’s waded through the deep and murky waters of Google Analytics knows how hard it can be to glean the right conclusions from all the data. Sometimes a site owner just wants an overview of how their site is performing, where traffic is coming from, or how new content is doing. That led to…
Top 3 Benefits of SMS Marketing
Have you considered SMS marketing, but you’re still unsure if it’s the right move for your company? You might be asking yourself, how does it work, and what are the benefits of SMS marketing? Let’s go through the top three reasons SMS marketing is grabbing the attention of digital marketers. 1. Increased Engagement The number…
Why You Need to Implement Facebook’s Conversions API Now More Than Ever
As of today, the majority of businesses advertising on Facebook are collecting consumer data through a third-party cookie known as the Facebook pixel. With the recent changes in data protection and Apple’s iOS 14 update, the Facebook pixel will start losing its effectiveness, causing campaign performance to suffer. Here are a few examples of how…