Category: Content Marketing and Social Media

Whether you’re a Facebook page owner or not, you probably know that a lot of people have been pretty worked up about how Facebook is displaying posts in the newsfeed. There’s a nasty rumor going around that Facebook is now decreasing newsfeed impressions for pages as a way to entice people to buy promoted posts.… Read more »

For weeks, the internet marketing world held its excited breath as we awaited the arrival of Apple Maps. Google Maps has been the default mapping app on the iPhone for years, but beginning with the iPhone 5 and iOS 6, the default mapping app will be completely in-house with Apple Maps. Experts claimed in September that it would… Read more »

If you follow the social media news stream, you’ve probably heard about this newish social media advertising feature released by Facebook. Facebook’s Custom Audiences has web marketers pretty darn excited because it allows you to target outside the constraints of the network’s user data. This means that you can now use your customer and prospect… Read more »

We have seen them on blogs and in the news – some form of a social media crisis, tarnishing (or worse) a company’s reputation. The thought of that happening to your organization can actually be paralyzing. I talk to many businesses that are afraid of social media because they’re worried that someone may say something… Read more »