Creating an editorial calendar is crucial for maintaining an up-to-date blog. Sustaining a blog keeps viewers interested in the products and services your business offers while providing a great place to generate new content for SEO purposes. A blog post produces a substantial amount of text that an SEO team can optimize to try to…
Category: Content Marketing and Social Media
A Beginners Guide to LinkedIn Ads
LinkedIn is an online platform targeting over 414 million professionals across the world. As the world’s largest professional network on the Internet, LinkedIn knows a thing or two about advertising online. Let us show you how. Ad Formats The two simplest and least expensive forms of advertising on LinkedIn are Sponsored Updates and Text and…
Bold Predictions 2016
2016 is just hours away. This time last year our team took a chance, we put our egos on the line and made a few Bold Predictions for the coming year. As you may have guessed, some of these predictions did indeed miss the mark a bit: 2015 is going to be the year of…
Using Twitter Cards on WordPress
You may have noticed that sometimes when sharing a link on Twitter, an image and page description auto-generates after sharing. These are known as Twitter Cards, and they can be a useful tool for improving appearance and increasing clicks on your Twitter account. How do I enable Twitter cards with Yoast? Yoast is our favorite…