Much has been said about information and content overload on the internet these days and while it is all true, it can also feel like a daunting task to try and tackle this issue. What are marketers to do when there is constant content being created online? Should we just pack it in and give…
Category: Content Marketing and Social Media
How SEO and Social Media Marketing are Connected
Keeping your social media accounts up-to-date is crucial when working to increase awareness of your company. Although certain channels may be more useful to specific industries, it is always important to keep things current and continue posting across all your business’ accounts. For our agency, we find focusing on Twitter, LinkedIn, Facebook, and Google+ to…
Email Marketing Misconceptions and Best Practices
Email marketing is one of my favorite digital channels to talk about as it is an extremely effective means of communicating with customers. It is also consistently ranked the channel with the highest return on investment. That said, with the abundance of free email templates and new drag and drop email designers, many businesses delegate…
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…