You’ve done the research, written the content, spent the time and money, and gotten a website up – great job! Your work is finally done, right? Unfortunately, this probably isn’t the case. For many businesses, organic search is one of the largest contributors to traffic. Search engines favor fresh, new content. If your ultimate goal…
Category: Content Marketing and Social Media
Using Technology to Drive Site and Marketing Decisions
Over the past few years, there have been great strides in software and plugins that can help website owners understand their audience. It wasn’t too long ago when the only specific ways to determine success were through A/B testing or processes that took weeks and months to set up in order to track trends and…
Advertising on Amazon in 2018 – Part 2
In Part 1, we looked at the types of relationships that were required to advertise with Amazon. You need to establish a Vendor or Seller relationship to sell and advertise with Amazon. [Update: As of March 2018 Amazon is removing its Vendor Express program, which means there are now only 2 seller programs with Amazon:…
An Introduction to YouTube Video Advertising
If you are a frequent YouTube user, it is likely you’ve stumbled across different types of ads – the short and the long; the ones you can skip and the ones you cannot. In this blog post, I will introduce two types of Ads: TrueView Videos and Bumper Ads. What are TrueView Ads? TrueView Video…