I have the opportunity to speak to lots of groups about new tools for marketing their business. These tools include blogs, social media sites, search engine optimization, email marketing and more. I am so excited about the line of work I am in. I think this marketing shift is a powerful thing to be a…
Category: Archive
Internet Week Doesn’t Disappoint with Lots of Announcements
New York City celebrated “Internet Week” this week but just because people weren’t in the Big Apple didn’t mean they were not participating! As many of us internet nerds hoped, the week of tech events led to some new launches and announcements. As opposed to last week’s recap (which was more about making the most…
Make Site Content Updates a Day at the Beach
With all the wonderful out of season weather we have had lately in Maine (with the exception of today…) I think I am safe to say that summer weather has finally arrived! It is just about time to start hitting the beach and enjoying the sun. With all the vacations and beach days to come…
Retargeted Ads: You’re Being Watched
Say what? Yes, there is yet another way to advertise online. Not entirely new, you may have heard this advertising technology referred to as retargeting or remarketing (Google’s name for it). The bottom line is that if the technology works correctly, you should see online advertisements for websites you’ve previously visited while you’re on other…