Tis the season for social media conferences and events! Recently I attended an all day social media event that gave attendees a lot of great ideas that they can apply to their own social media campaigns. There was excitement in the air as people talked about writing blog posts, updating Facebook and sending out tweets.…
Category: Archive
The end of JPEGs?
Yesterday Google released a new open image format, WebP. The goal of the WebP format is to create a new image format specifically for the internet that will significantly reduce image size. From Google’s initial trials, WebP reduced the file size by 39% in a test of 1,000,000 images retrieved from the web. Why make…
Building Web Presence: Part 2
Last week I started to explore the idea of focusing not only your website, but your whole web presence, check it out if you missed it. Where do I start? You should start by evaluating your web presence and then work to grow and strengthen what you have. Can people searching for your products or…
Social Media FTW Takeaways
FTW Organizers: Chrystie Corns (speaking), Jacia Kinsman and Rich Brooks (texting/checking in) The Hall Web Services marketing team headed over to Social Media FTW this week. A full day conference here in Portland, Maine on all things social media. It was great to mix and mingle with experts, designers, marketers and business owners as we…