While the article I shared last Friday was all about the nitty gritty of growing links, this SEOmoz Article is all about targeting content that is meant to be linked to — or targeting the “linkerati,” as they are dubbed. Using some hiliariously illustrated examples of the Googlebot and HotBot monster, Rand discusses the difference…
Category: Archive
More Than You Ever Wanted to Know About Linking
One of the simultaneously most important and most frustrating aspect of internet marketing is courting inbound links. Due to the emphasis that search engines place on in-linking, even the most basic SEO efforts should involve some sort of link building strategy. Yet, what’s the best way to go about it? How much are certain links…
What You Need to Know about Business Blogging
The Hall Marketing Basic Business Blogging Guide Everyone’s getting into blogs this day, and for good reason — how else can you so easily keep a website up to date, propagate content, and make connections with the rest of the universe? Most savvy businesses, from thebig guys to the mom and pop shops, are starting…
Digg vs. Wired – Does Integrity Exist in Social Media?
In case there was any doubt as to the growing importance of social community tools that rate popular web pages, there’s been a flurry of press this week that raises up some pretty interesting issues. First, I saw an article in the Wall Street Journal (thanks, Tom!) all about “The Wizard of Buzz,” all about…