Success Story: Rubb Building Systems
Internet Presence of Tension Membrane Building Manufacturer Transformed by Hall Marketing
Rubb Building Systems is a leading worldwide producer of relocatable fabric covered buildings for industrial, government, and commercial use. These rugged, easily deployable, scalable tension membrane structures are favorites for marine storage facilities, airplane hangars, and even indoor sports arenas. The United Nations uses them for disaster relief shelters in Cambodia, the Congo, Ethiopia and Pakistan, and the UK and US military prize their ability to be transported easily and assembled in hostile conditions. Low overall cost of ownership, expandability, and high resale value even after years of use has provided lasting value for Rubb's customers.
When Rubb chose Hall Marketing in 2002, our task at Hall was to develop their web presence to provide quality information about their products and generate sales inquiries. Today, Rubb ranks highly for all of their important keywords--sports buildings, fabric buildings, tension membrane structure--terms that drive qualified sales leads for their projects. This success is a result of the development of a state-of-the-art site with search engine friendly integration of leading edge technologies and an aggressive SEO site promotions strategy. Rubb is also a hosting customer and relies on us for all website maintenance and periodic site redesigns.
Rubb was an early adopter of one of our content management systems, which is used on their site to provide dynamic editable pages for their projects section. An interactive Flash map shows samples of Rubb's worldwide projects with details of the structure type, location, and specifications. Sophisticated page design, with prudent use of advanced web technologies and content that is both informative and search engine optimized has made Rubb's web presence appropriate for a company of their stature.
Rubb also uses their website to link their three global offices in Rubbestadneset, Norway, Tyne & Wear, England, and Sanford, Maine, USA. Sales agents anywhere in the world have access to all the different Rubb projects, technical specifications, press releases and other product information. Hall was also responsible for coordinating their multilingual presence--you can read the Rubb website in English, French, German, Spanish, and Norwegian.
Ongoing communication with Rubb ensures that we continue to meet their needs, and integrate their ideas into our development process. Their ongoing hosting and maintenance package means that we have unlimited flexibility in making web updates and integrating new technologies with their existing web site. Scalable site design means that as Rubb continues to grow, their web presence will grow appropriately with them.
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