Enhancing your Shopify store with Google Services is crucial for understanding your audience, driving traffic, and boosting sales. This blog post will guide you through the process of integrating Google Analytics GA4, Google Ads, and Google Merchant Center using the Google & YouTube app from Shopify, as well as setting up Google Tag Manager for…
The Hall Blog
Using AI to Supercharge Your SEO Strategy
The SEO landscape is rapidly evolving. With easily accessible artificial intelligence (AI), especially large language models (LLMs), some old strategies are becoming less effective. While there is a lot of chatter about AI-powered SEO, there’s a lot of confusion about what these tools are capable of if left to their own devices. Knowing what’s real,…
Streamline WordPress Block Development with Theme.json Custom Presets
The introduction of the theme.json file, commonly referred to as the Global Styles and Global Settings APIs, arrived in WordPress 5.8. This feature enables theme developers to configure site-wide styles, block settings, and block styles from a centralized location, reducing the need for CSS in many cases (though not always). Version two of theme.json added…
2024 Insights: Technology & Marketing Trends to Watch in 2025
As we wrap up another year, our team at Hall took some time to reflect on the most impactful trends, tools, and shifts in web development and marketing. From AI advancements to evolving user behaviors, here are the highlights of our discussions and predictions for the future. The Most Game-Changing Technology or Trend in 2024…